Olsen Twins’ Rare NYC Stroll Reveals Unexpected Style Split Ahead of Paris Show

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News (2 / 1) 10.09.2026 01:03 / Frank

The Row’s Next Chapter

The sisters’ outing comes just weeks before The Row presents its Spring/Summer 2027 collection during Paris Fashion Week in late September, keeping attention on their label as the show approaches.

From a White Tee to Global Recognition

They launched The Row in 2005 after trying to create the “perfect white tee” without logos for The ONE Campaign. Named for Savile Row, the brand emphasizes exceptional fabrics, precise tailoring and fine details. Mary-Kate has said the quality “speaks for itself,” while Ashley has acknowledged early struggles getting the business running. Early staples included a tank, dress, blazer and stretch-leather leggings; the line has since been shown worldwide and frequently sells out. The twins remain elusive—last seen backstage at a presentation in Sept. 2022—though they appeared at a Sept. 2025 NYFW event hosted by Bloomingdale’s and W Magazine, coordinating oversized scarves and posing with Sara Moonves.