The line nods to the trendy Jellycat look; the brand, founded in 1999, has surged in popularity and was reported by the BBC to have doubled profits in 2025. The King’s grandchildren — Prince George, 12, Princess Charlotte, 11, and Prince Louis, 8 — are known fans. William praised similar toys at a royal garden party, saying, "My children will love these. They are children's currency." At that May 20, 2025 event, Mateo Hatton gifted Kate a tarte au citron plush and William a pickled onion, a tribute to the late Liz Hatton, who died in November 2024; the couple met her family at the party.