Prince Archie, 7, and Princess Lilibet, 4, have been part of the brand’s imagery and have tried the preserves at home. In a previous video, Lilibet sampled a jar and replied, “I think it’s beautiful.”
As Ever also launched candles tied to the children: Signature Candle No. 506 nods to Archie’s May 6 birthday with notes of ginger, neroli and cashmere, while No. 604 references Lilibet’s June 4 birthdate with amber, water lily and santal. The jam line is described as bright and fruit-forward, with a hint of tartness and a whisper of lemon.