Pamela Anderson transforms her backyard reverie into a playful campaign for her skincare brand — and the idea came from family. Read on to discover the full story!
The campaign was dreamed up with sons Dylan Jagger Lee, Sonsie's Chief Brand Officer, and Brandon Thomas Lee, who helps on marketing. Both men were hands‑on on set; Pamela says the brand feels like a small family venture with just a handful of employees.