Sources told RadarOnline that Broadway’s pricing model — premium seats, star casting and short runs — has pushed ticket costs higher, and that many theatergoers expected the Obamas’ involvement to mean something more attainable for fans.
The couple’s Higher Ground company is listed as backing the revival of Proof, marking a noted producing role for the pair. The casting of Ayo Edebiri and Don Cheadle has been highlighted as a major draw for the show.