Bryon and Kristi married in Watertown in 1992 when Kristi was just 20. The couple share three children—Kassidy Noem-Peters, Kennedy Noem-Frick and Booker Noem—and Kristi has publicly praised Bryon’s faith and role as a father.
When Kristi’s profile rose, Bryon became South Dakota’s first-ever First Gentleman in 2019. Together they launched the initiative "This is South Dakota" to spotlight hometowns and rural communities; Bryon says he wants to listen to people’s stories and promote small towns while largely keeping a low public profile.