Prank calls to emergency lines consume resources and can delay help for real crises. Siri, launched in 2011 and powered by speech recognition and machine learning, responds to "Hey Siri" and can be unpredictable with odd commands.
Separately, Apple apologised after an iPad Pro ad showing objects being smashed while the tablet stayed intact drew criticism amid debates about AI and creativity. The company said it missed the mark and values creative expression.
The viral 108 stunt is a sharp reminder: a quick laugh can have serious consequences.